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Why should I change what I’m doing now?

Why should I change what I’m doing now?

Traditional sales wisdom tells us to sell our businesses to potential clients by “demonstrating value.” By showing the benefits gained or losses avoided by hiring us – and buying our products or services – we will easily persuade new customers to sign on...
How do I stand out against my competitors?

How do I stand out against my competitors?

Never be vanilla! “How did you win that new client?” “How did you get that job when there were so many people vying for it?” “How can we as a business stand out from all the other businesses offering the same service in our postcode?” These are all questions I see and...